Five ways in which organisations can increase their chances of attracting and recruiting candidates
18 Jul 2023
It has become more problematic over the past few years to recruit new employees across all levels. The UK has been experiencing a shortage of talent and skills in the labour market, as well as feeling the effects of a reduction in workers due to Brexit and the pandemic, meaning attracting and recruiting candidates is becoming increasingly difficult.
The challenges in finding low-skilled workers to take up roles in industries such as hospitality and agriculture have been well publicised, however this is also affecting the recruitment of high-level roles, skilled candidates and professionals, where employers are finding it hard to fill more senior positions.
As a result, employers now need to adopt a different, more open approach to recruitment and finding the right people to fill the gaps in their workforce. We’ve suggested five ways in which organisations can increase their chances of attracting candidates with the skills and talent they need.
Broaden your horizons
Change and broaden your outreach efforts and the channels you use to attract people. Internal advertisements, online networking social media channels such as LinkedIn (see our related article), recruitment agencies and search consultants, plus of course your own organisation’s website are all highly effective for publicising available positions. Other methods to consider include:
- Apprenticeships
- Links with schools and education establishments
- Specialist/trade publications
- Local and national press
- Commercial/industry-specific job boards
- Job fairs and online events
- Collaborations and partnerships with other organisations
- Word of mouth
Engage and interact
Be sure to engage with potential candidates throughout the recruitment process and get rid of any obstacles that might hold people back from applying. Consider how using technology can improve candidate selection process, such as developing online tests and assessments and utilising tracking systems for applicants. This could speed up the selection process and compliment the human interaction aspect, without intending to replace it.
Be inclusive
Employing inclusive recruitment methods can make a huge difference. Research undertaken by the CIPD in 2022 found that only 35% of organisations were actively recruiting talent across all age groups, while just 24% were advertising positions in different sources to increase the chances of a better response from under-represented groups. Think about how jobs can be designed, particularly for hard-to-fill roles. Advertising roles as open to flexible working is reported to be many organisations’ most effective method of attracting and recruiting candidates, according to the CIPD’s Resourcing and talent planning report 2022, with 69% of organisation advertising at least some jobs as open to flexible working.
Promote your brand
It is important to establish a strong and reputable image as an employer. The CIPD’s Resourcing and talent planning report 2022 found that 75% of organisations responding to the survey of over 1000 HR professionals reported their organisation has taken action to improve its employer brand over the last year. Actions taken include:
- Increasing flexible working opportunities.
- Improving pay and benefits to make the organisation more competitive.
- Revamping and promoting organisational values.
- Making improvements to their workplace environment.
- Offering development, coaching and career opportunities
- Promoting reward and recognition schemes and initiatives
Be transparent
Be transparent regarding salary and benefits, as more organisations are now offering improved pay and benefits to address cost of living rises as well as providing flexible working arrangements. Make sure you shout from the rooftops about what you can offer potential candidates and don’t be afraid to share the details when advertising positions. Consider pay transparency when advertising roles, whilst being realistic in your approach to listing benefits, and make sure you include pension schemes and other core benefits in the details.
