Why Linkedin is now the best place for recruitment

04 Jan 2018
The recruitment world is changing. We are connected like never before, with online platforms able to bring us instant recruitment posts as soon as a job goes live - with professional networks, groups and connections all communicating across various social media platforms. LinkedIn is increasing in popularity as both a job posting and referral site.

Posting a vacancy on a job board can be a complicated business. Big traffic recruitment sites get a high volume of applicants, but these applicants are not always of suitable experience, training, or qualifications. When you need to fill a specialised role, you also look to recommendations from businesses that you work with. A candidate that comes recommended can hugely simplify your process of employment. Particularly if you work in a specialised industry, finding a candidate as unique as your job requirements may involve specialist help.

That’s why your employee recruitment strategy should focus on LinkedIn. This is not to say that you should remove job boards from your recruitment strategy; finding new talent is one of the best ways to grow your business. LinkedIn offers the ability to easily find other professionals in your field. Here are our favourite ways for taking advantage of what LinkedIn has to offer:

  • Build a constructive network for your company online and you will find that recruiting a suitable candidate becomes far easier, as your job posts are seen and engaged with.
  • Stay in touch (and on good terms) with anyone who has worked for you or with you in the past. They will have other contacts in the industry, so even if they don’t work with you again, they may know someone who would be perfect for your role.
  • Actively use LinkedIn. Respond to other company or individual queries and raise your profile.
  • Make use of groups dedicated to your industry. Primarily these will be discussion based, but it will again raise your profile.
  • Use InMail. You can send requests to contacts and acquaintances for recommendations for your role.
  • Actual job listings. LinkedIn offers paid job boards for employers, where job seekers can search for free.  Encourage your network to share this listing. It will also be boosted to any LinkedIn members who are registered as seeking employment in that field.
  • Target both active and passive candidates. You can contact those who are seeking employment, but LinkedIn also works for headhunters. Advanced searches can help you identify potential candidates who you can InMail.

LinkedIn is ideal for building strategic relationships. As with networking, LinkedIn allows you to introduce yourself to other business professionals in your field and discover new candidates who may previously have inaccessible, or unavailable for work. It also builds your profile within the community, meaning when you do reach out to a potential candidate they are more likely to recognise and reciprocate interest.

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