Conducting successful 360-Degree Feedback

When used correctly multi source assessment, or 360-degree feedback, is a most useful personal development tool that can be used not just for personal development but also for talent and performance management in a positive sense.  If it is not undertaken independently and confidentially, the process can result in a destructive situation from which it can take some time to recover.

Multi source assessments, 360 degree feedback as the process is more often called, are where feedback is sought by an individual from themselves, his/her peers, customers, stakeholders, superiors and subordinates or any combination. The assessee must always be one of the respondents because their opinion of themselves is at the very heart of the assessment.

Multi-source assessment is a very sensitive activity that touches people to the very core of their personality. As such, it should be completed sensitively and empathically.

In our experience  of conducting multi source assessment for our clients, these are some of the factors that have resulted in a successful outcome.

CULTURE

Organisations that have used multi source assessment successfully have a positive culture, where openness and trust is a given and honest feedback is part of a constructive continuous improvement strategy, in terms of both the organisation and the individual.

CONFIDENTIALITY

Multi Source assessment is best undertaken in a situation where confidentiality can be guaranteed and maintained. The main reason that organisations have come to us to conduct their 360 feedback is that we can provide an external, impartial and anonymous service. This encourages candid responses from all participants.

QUESTIONNAIRE

The questionnaire itself is a major factor in the success of the multi source assessment process. It’s vital that the questions are written in a clear manor, with no element of ambiguity at all. It’s always helpful to include open ended comments, as these often provide excellent insight into the reason for the answers given as well as giving the participant a chance to add their own views. We would recommend that these are optional though, as having to make personal comments can make some people feel uncomfortable.

COMMUNICATION

Organisations should have a clear communication strategy for disseminating the purpose aims and intentions of the multi source assessment project. Crucially, when considering the process, organisations should make sure they have buy-in from all the participants involved before the process is started. We often conduct assessments from the top down, with the senior leadership team undergoing 360 reviews first then rolling out the process to middle managers. This shows everyone in the organisation that the leadership team are leading by example.

SUPPORT

Be supportive of individuals post assessment. Give the assesse time to digest and accept the feedback and ensure they have the opportunity to discuss it in confidence at a time and place to suit them. There may some difficult aspects, but focus on opportunities for the assessee to develop and improve their skills, behaviours and working relationships. Assessees should be able to agree a personal, needs led development plan as a result of the process.

Finally, here are a few ‘Don’ts’ which should go without saying every time…

  • Don’t conduct a 360 for anyone who isn’t fully on-board
  • Don’t link the outcome of the process to merit, pay or reward
  • Don’t use any negative feedback punitively towards the assesse
  • Don’t use the 360 process in isolation, without follow up actions or post-assessment support
  • Don’t compromise confidentiality
  • Don’t produce excessively long, wordy outcome reports that lack clarity

Find out more…

INSPIRING offers a huge range of options when it comes to feedback, from a full 360-degree assessment to a more focused approach. This enables you to choose the option that is best for your business needs, helping you to get the feedback you require. Call us on 0800 612 3098 or email info@inspiring.uk.com for more information.

  • How INSPIRING can help

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    Call us on 0800 612 3098 or email info@inspiring.uk.com.

  • Why being consistent is so important when it comes to people management

    You know the importance of having a leadership team that is able to encourage and engage employees. But with different leaders having different strengths, weaknesses, behaviours and personalities, how do you achieve consistency across your organisation and help maintain a positive perception of ‘The Management’ amongst staff?

    From the employee surveys that we conduct for our clients, the text questions always make for an interesting read. So many comments are made about management, in terms of how some managers are either good or bad in different ways. For example, managers who allegedly don’t delegate properly; make seemingly harsh decisions as opposed to those in other teams; or who never give praise, when other people are being given recognition for their efforts on a regular basis.

    Of course, not all comments stem from management problems – it can be that some individuals have a more negative perception than others. However, from our experience, having different management styles and inconsistency with how people are managed is often the cause of problems relating to people feeling that they’re being treated unfairly in some way.

    Here are a few of our thoughts, based on our experience of working with many different organisations, on how you might go about creating consistency across teams in your workplace.

    Communication is key

    Honesty and openness from managers will help renew common purpose across your organisation. Managers should communicate with their teams regularly regarding plans and progress; operational activities and milestones. Staff should be invited to ask, comment and suggest on a regular basis. Make sure all managers are arranging regular, documented team meetings or one to ones to ensure that everyone is being given this opportunity.

    Create opportunities for new and shared experiences

    Giving employees the opportunity to shadow a colleague in a different department, or to participate in a cross-departmental team of some kind, can give them new perspectives whilst helping them to contribute more to the company. Managers can use the exercise to expand their own thinking as well as that of the individuals involved. All in all, it’s a simple cost effective way of sharing experience and creating cross-team understanding. It may also lead to new opportunities for employees, helping to spot and unlock potential.

    Show your appreciation

    Showing appreciation to your team by simply saying Thank You goes a long way. By saying those two small words, your managers are demonstrating that they understand what is happening in their teams. Thanking staff and giving honest recognition for their work achievements can help them to feel appreciated and enhance their job satisfaction. As Bart Cleveland wrote for Ad Age, “Sure, it is an employee’s job to do their best. But ask yourself, would you give even more if you knew you were appreciated?”

    Establish Accountability

    When accountability goes out the window, so does an effective workforce. General people management practices should be implemented company-wide, ensuring each employee will be held to the same standards of conduct. Inconsistency in how your managers deal with everyday situations sends mixed signals to employees. For example, if one employee constantly arrives late and their manager turns a blind eye, but another shows up late and is given a warning, your people will see the injustice and determine that there is no structure of accountability within your organisation. This is a sure-fire way of sparking resentment between teams and individuals and fuelling peoples’ perception of unfair treatment.

    Team up with Inspiring

    INSPIRING Business Performance provides practical advice, business information tools and training programmes for organisations who want to improve employee engagement, develop their leaders and managers or gain accreditation against standards such as BSI’s BS 76000 standard for Valuing People.

    If you would like to speak to us about how to go about improving your organisation from a people aspect, call us on 0800 612 3098 or get in touch using the enquiry form on the left. We would be happy arrange for one of our consultants to meet up with you for an informal chat.

    Why people choose to leave your business

    Understanding why people leave your business and having the strategies in place to deal with issues effectively is crucial if you want to retain your best employees. We're looking at the most common reasons why people choose to move on and how you can ensure your organisation is a place where people can see themselves working long term.

    The culture within your organisation impacts on the happiness and satisfaction of your employees. It also strengthens, or weakens, employee retention and affects how your business attracts new talent. We’ve given three factors that have a huge impact on employee retention rates and suggested how practices in these areas can be improved.

    LACK OF MANAGER SUPPORT

    Unsupportive managers are a key reason for people leaving. It’s a common saying that people leave their manager, not their job.

    The skills and behaviours required for leaders and managers are different. An inspiring leader has a clear and compelling vision for the organisation, engaging their team and encouraging increased productivity. An Inspiring Manager will be able to set objectives and communicate effectively to their team, helping them to work together and achieve their goals.

    John Telfer, Managing Director of Inspiring says “Many businesses experience the problem of Accidental Managers: people who are promoted to management positions due to their technical skills, but who don’t have the people skills to manage a team effectively.”

    Honesty and openness from managers is key to effective people management. Managers should communicate with their teams regularly regarding action plans and progress against them; operational activities and milestones. Make sure all managers are arranging regular, documented team meetings or one to ones to ensure that everyone is being given the opportunity to give and receive feedback or express any concerns.

    NOT FEELING VALUED

    Employees will leave if they are disengaged and don’t feel appreciated. Reward and recognition isn’t always about money. Of course, everyone would like to get paid more for what they do, but other important factors for job satisfaction include opportunities to:

    • grow and learn new skills;
    • to progress their career;
    • to work on challenging and stimulating projects;
    • to feel that they are an important a part of the overall business; and
    • to be acknowledged and praised for their efforts.

    People can change the culture of an organisation by recognising each other’s contribution.  Employees who take the time to acknowledge and praise other employees for their good work will often find their praise is returned.  Why not ask for suggestions from your team for new ways to celebrate success?

    LIMITED CAREER PROSPECTS

    You will have a better chance of holding on to your employees if you have plans in place for talent management, succession planning and learning and development. Spotting employees with leadership potential and helping them to develop their skills and behaviours will reap big rewards for both the individual and your organisation. Have a look at our article ‘How to identify future leaders in your organisation’ for more about this.

    Taking the time to talk to people and find out the areas that they want and need to develop will not only assist you in planning effective training development programs, but also shows that you value your people by making an effort to create the best learning environment for them.

    It may be that opportunities are limited for climbing the promotional ladder, in which case you could implement a mentoring programme to help retain your best people and demonstrate that your organisation is investing in their career.

     

    Team up with INSPIRING…

    The best way to find out why people choose to leave your organisation is to ask them! Conducting Exit Surveys will help you understand why employees leave, enabling you to identify any problem areas. INSPIRING’s bespoke exit surveys, with reports tailored to your business, will help you to understand and reduce staff turnover.

    Why Linkedin is now the best place for recruitment

    The recruitment world is changing. We are connected like never before, with online platforms able to bring us instant recruitment posts as soon as a job goes live - with professional networks, groups and connections all communicating across various social media platforms. LinkedIn is increasing in popularity as both a job posting and referral site.

    Posting a vacancy on a job board can be a complicated business. Big traffic recruitment sites get a high volume of applicants, but these applicants are not always of suitable experience, training, or qualifications. When you need to fill a specialised role, you also look to recommendations from businesses that you work with. A candidate that comes recommended can hugely simplify your process of employment. Particularly if you work in a specialised industry, finding a candidate as unique as your job requirements may involve specialist help.

    That’s why your employee recruitment strategy should focus on LinkedIn. This is not to say that you should remove job boards from your recruitment strategy; finding new talent is one of the best ways to grow your business. LinkedIn offers the ability to easily find other professionals in your field. Here are our favourite ways for taking advantage of what LinkedIn has to offer:

    • Build a constructive network for your company online and you will find that recruiting a suitable candidate becomes far easier, as your job posts are seen and engaged with.
    • Stay in touch (and on good terms) with anyone who has worked for you or with you in the past. They will have other contacts in the industry, so even if they don’t work with you again, they may know someone who would be perfect for your role.
    • Actively use LinkedIn. Respond to other company or individual queries and raise your profile.
    • Make use of groups dedicated to your industry. Primarily these will be discussion based, but it will again raise your profile.
    • Use InMail. You can send requests to contacts and acquaintances for recommendations for your role.
    • Actual job listings. LinkedIn offers paid job boards for employers, where job seekers can search for free.  Encourage your network to share this listing. It will also be boosted to any LinkedIn members who are registered as seeking employment in that field.
    • Target both active and passive candidates. You can contact those who are seeking employment, but LinkedIn also works for headhunters. Advanced searches can help you identify potential candidates who you can InMail.

    LinkedIn is ideal for building strategic relationships. As with networking, LinkedIn allows you to introduce yourself to other business professionals in your field and discover new candidates who may previously have inaccessible, or unavailable for work. It also builds your profile within the community, meaning when you do reach out to a potential candidate they are more likely to recognise and reciprocate interest.

    Team up with INSPIRING

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    4 ways to encourage better teamwork in your business

    In a teamwork culture, team members work collaboratively to further their team’s objectives, perhaps even placing these objectives ahead of their own individual goals. Organisations where employees work alone or in silos will arguably become less productive over time compared to organisations that encourage teamwork.

    The message should come from the top, with your Senior leadership team communicating the clear expectation that teamwork and collaboration are expected. However, there are some key issues which should be dealt with as a team leader or line manager, in order to maintain a positive teamwork culture. We’ve highlighted 4 ways that you can encourage better teamwork, based on both our experience of working with organisations on their employee engagement and leadership development strategies and by looking at trends within the employee surveys that we’ve conducted for our clients.

    Leaders are only as good as their teams (and vice versa!)

    As a leader or manager, you are setting the tone for the rest of the employees in the workplace and your positive attitude and energy will help to motivate and inspire your team. There is lots of good advice out there on how to be a good team leader but I’ll highlight a couple of issues that often come up in our clients’ survey results.

    1. Try to adopt a coaching approach rather than a ‘do as I do’ attitude, allowing team members to demonstrate what they can do without constant interference. Giving clear instruction without micro-managing will prove to your team members that you believe in their abilities and efforts.
    2. Consistency is key when it comes to managing your team. It’s impossible to build trust amongst your team is there’s perceived favouritism. Make sure team members feel they are treated fairly and equally, and take care not to exclude anyone from group decisions or activities. It seems obvious, but conduct team meetings on a regular basis and allow your team members the opportunity to volunteer or get involved with special projects or tasks.

    Encourage open communication

    Encouraging a culture of open communication will help develop great teamwork and will undoubtedly have a positive on your team’s overall performance. Communication is often an area which scores poorly in the Employee Surveys we conduct. In our experience, many employees often feel that they aren’t being listened to, whether it’s by their immediate managers or the senior leadership team. Your team should be confident in sharing their ideas, points of view, and feelings and not be afraid of doing so.

    Let employees know their contribution is valued by introducing rewards for feedback and suggestions. Encouraging contributions from teams rather than individuals will help get team members working together more closely so make sure you offer rewards for collaborative efforts as much as recognising individual contributions and achievements.

    Define and share responsibilities

    The more clearly you define your team members’ roles and responsibilities, the more effectively they can meet expectations. The team as a whole, as well as individual team members, must have clearly defined responsibilities and objectives in order to focus their efforts. Your team should be encouraged to recognise each other’s role on the team, helping one another when needed. No one completely owns a work area or process all by themselves. As a manager, make sure your team members have opportunities to cross-train others in the team so that the team’s contribution to the business and service to customers is reliable and consistent. This inspirational quote sums up the point perfectly: “The strength of the team is each individual member. The strength of each member is the team.” (Phil Jackson)

    Resolve Conflicts

    You spend many hours of your life at work, so getting along with your colleagues is very important. Conflict and ‘politics’ amongst team members is a major cause of stress at work. For example, our clients surveys have revealed instances such as team members arguing in public, others giving each other the silent treatment and where one person was left to do all the work while their team members allegedly ‘slacked off’. As a manager or team leader you’ll need to make sure that any tension is resolved as quickly as possible to prevent long-term damage to your team dynamic. Put in place a clear process for employees to raise and resolve issues, so they know they are being listened to, taken seriously and that issues will be dealt with fairly. Teams which include people that do not get along with one another will quickly collapse, become inefficient and unproductive.

     

    Team up with INSPIRING…

    At INSPIRING, we’ve helped thousands of organisations with Employee Engagement issues over the last 15 years and we’d be happy to share our experience with you. 

    Call us on 0800 612 3098 to find out more or email info@inspiring.uk.com or get in touch using the form.

    Could 360 degree feedback help rejuvenate your workforce?

    If you’re thinking about running a 360 degree feedback exercise, you may find our objective look at the pitfalls and advantages of 360 degree feedback useful in deciding if it could help rejuvenate your workforce.

    Three Common Pitfalls of 360 Degree Feedback

    1. 360 degree feedback is a very sensitive activity that touches people to the very core of their personality and it should be completed sensitively and empathically. If the purpose, methodology or understanding of multi-source assessment is misunderstood, it can result in a destructive situation from which it can take years to recover.

    2. 360 degree feedback should never be linked to merit, pay or reward. Under ideal circumstances multi-source feedback is used as an assessment for personal development rather than evaluation. Certainly, the results should never be used as a way to punish the individual in any way.

    3. Some would agree that 360 degree feedback can take people outside of their comfort zones and result in some difficult conversations. People may be afraid to give honest answers, perhaps in fear of lack of anonymity or they’ve been encouraged to collude with others respondents to give false opinions.

     

    Three Advantages of 360 Degree Feedback 

    1. In some cases, 360 degree feedback can be used to reduce tension, for example, if an employee is having difficulties with their manager or there is a perceived ‘personality clash’, the end results averaged and weighted by feedback from others could offset or diminish potential personal misjudgements.

    2. The 360 degree feedback process is a good way of improving communication within your organisation and can be a useful tool in the run up to a company restructure and to help implement change. The process can help break down barriers between areas in the company and create a culture of openness and trust.

    3. Different people often have vastly different views of who we are. To know what we look like in another’s eyes provides a strong enabler for personal development and growth. Being able to gather and analyse the perceptions of colleagues, not just those we report to, can be extremely powerful in helping us understand how our actions play out from many points of view, other than our own.

     

    Tips for success

    • Have a clear communication strategy for disseminating the purpose aims and intentions of the assessment
    • Develop an unambiguous questionnaire which includes open ended comments
    • Have a properly constructed competency framework and link this to your organisational goals and values
    • Maintain confidentiality
    • View criticism positively and as an opportunity of personal development
    • Have a plan of support and development in place for candidates following the assessment.
    • Provide clear, consistent and easily understood results reports.

     

    If you would like to speak to one of the team at Inspiring about 360 degree feedback, call us on 0800 612 3098 or email info@inspiring.uk.com or get in touch using the form. You can also visit our 360 Degree page for more information.

    The Importance of Evaluation in Leadership Development (and how to do it effectively)

    In most cases, evaluation is usually carried out towards the end of a process. We do this because want to examine if what we did or experienced went well, where it struggled and what could be done differently next time. But what if this is actually the wrong way to carry out Leadership Evaluation?

    Leadership Evaluation should be a continuous process for it to become truly effective. The key here is to have more chances to reflect on the whole process, not just at the end. This allows you to adjust things as and when you need to and not wait until the end of the process to find out if you achieved everything you set out to.

    Continuous Leadership Evaluation

    When developing your leadership skills, it can be very easy to fall prey to not allowing enough time for effective evaluation. If you do not take stock of how close you are to progressing towards your objectives, you will not be able to identify what you have achieved and where further growth is required.

    Whilst working towards improving your own leadership skills, it is imperative to evaluate and fine-tune. Continuous evaluation allows you to do this by looking at new skills you have learnt and assessing what needs additional work, enabling you to use this to lead future actions. By being honest with yourself about how your journey is advancing, you can accurately track your progression and use evaluation as a tool for improvement. Be objective and evaluate fairly both your successes and weaknesses and use your findings to build upon your areas of strength and target your weaknesses.

    Methods of Evaluation

    Journals and Logs

    These are the most efficient methods of examining where you have moved forward against your objectives whilst also helping you reflect on what has already been accomplished. The main benefit of keeping a journal is that it is structured, so you can note down exactly what has happened as it happened. You may find it difficult to accurately note an activity you have put into your journal but there are ways in which you can stay on task. When struggling to document your feelings use the following for help:

    • How do I feel?
    • Has my attitude changed?
    • What was the reaction of my colleagues?

    The way you decide to create your own journal will depend on whatever you find to be most effective for you. However, key things to note down are:

    • Feedback from colleagues or clients and your own thoughts about them
    • Specific incidents and examining how you reacted to them
    • How you were able to work within a specific team

    Self-Reflection

    As you will already know, the act of reflection is looking back on learning, events or even actions and from this trying to draw lessons. Self-reflection is an important strategy when it comes to evaluation as you can look back on your areas of weakness and identify what you would like to improve on yourself, without any outside influence. By reflecting, you can:

    • Examine where you have weakness and what you can do to improve before the next time that situation arises.
    • Examine what methods of learning have best suited you and build future learning around them.
    • Scrutinise where your strengths lie and how you can use this knowledge in future.

    Feedback

    Any worthwhile evaluation contains at least some elements of feedback. Feedback can be from almost any source that is clear, honest and specific, e.g. analytical tools, colleagues or appraisals. Asking an individual for feedback can seem daunting, but it is essential for you to stay emotionally detached and take everything they are saying positively and not personally. Asking for feedback from someone in an unstructured way could potentially mean important feedback could be wasted, therefore consider asking for the following information:

    • Specific strengths that you exhibit
    • Specific areas in which you can be more efficient or effective
    • Specific situations in which you could have acted differently

    Whilst feedback can be given by anyone, it is important that you identify a suitable source, relevant to you or the situation. You should look to be selective about who you ask and consider whether their feedback has merits. Before deciding, ask yourself:

    • Is feedback being given by someone that has experience?
    • Is there evidence to support their feedback?
    • Is their feedback verifiable?

    Evaluation Infographic

     

    The Happy Employee: Transparency

    When it comes to the workplace environment it can be difficult to ensure total transparency. The phrase ‘you are the face of the company’ is something that employees often hear, and whilst this is designed to encourage employees to represent the company as best as they can, it is also true.

    As an employee, you are responsible for various company procedures, as well as client interactions – acting as a major part of the company. Which is why transparency in business is important; how can you represent your company without total understanding of how the business runs? By implementing transparency in the workplace, you can effectively increase overall employee productivity.

    Information

    Some companies limit the information that they provide to employees; both client related and internal. By including employees in communication about the company’s profits and achievements, a positive connection is forged – as employees can understand how their hard work contributes to the company’s success. The same can also be applied to losses and any setbacks, as employees will feel invested and increase their efforts to ensure the company gets back on track.

    Authority

    By providing authority to employees, you can motivate them to become empowered. Employees who are given authority become more inspired to be decisive and take responsibility for their actions, both of which are strong elements in great employee performance. This also reduces time wasted on waiting for approval from a higher authority, and allows employees to continue with the work that they are given at their own pace.

    Communication

    Giving your employees an opportunity to discuss ways for the company to move forward, improve operations or point out areas that require development, allows you to establish a connection with your team. Show them that management appreciates and values employee thoughts and suggestions. Consider implementing the changes and requests your employees offer, where applicable, as this further cements your relationship with your employees and demonstrates that they are an important part of the business.

    Deliver on your promises

    As management, it can be easy to offer incentives to your employees to encourage them to work harder and more productively. Whilst these incentives can be an effective tool, often we can forget what we have promised – or put it to the side so we can focus on more important things. However, by not delivering on your promises to your employees, they can become unhappy, resulting in a lower standard of employee performance. By ensuring incentives are given to employees, big or small, and providing everyone with the chance to receive these bonuses, you are ultimately encouraging employees to work harder to receive these benefits.

     

    Ultimately, transparency provides your employees with a clear and happy path to success, allowing them to feel valued, supported and involved, whilst ensuring any grievances can be swiftly and effectively handled.

    How to Create Effective Learning Within Your Organisation

    Providing effective learning within an organisation is a necessity, both for employees to help them reach their potential and for the organisation to grow as a whole.

    To ensure effective learning is taking place, organisations should consider reviewing what is on offer for each employee and the different methods of learning available. You will not want to waste time and resources trying to teach employees in ways that are not going to be the most beneficial. Creating effective learning enables the right learning techniques to be applied to the right employees to make learning as efficient as possible.

    How to Determine Effective Learning Techniques

    One of the best-known learning techniques is from Kolb’s Learning Cycle (1984).

    Effective Learning

    The Learning Cycle claims that effective learning happens when the individual being trained has experienced the training either in a hands-on capacity or within a training course. They then have interpreted this for themselves and gone onto digest it and understand what they have been taught. The last step is implementing their new knowledge.

    To understand this cycle more clearly an example is when a child learns that a fire is hot. They learn by putting their hand near to a fire and it will hurt them and therefore they will not do this again. Thereby effectively completing the Learning Cycle.

    Learning Styles

    Understanding that different individuals have different preferences is key to Honey and Mumford’s (1982) Learning Styles theory. They developed the idea that as individuals, we prefer one of the four stages of Kolb’s Learning Cycle more than the others. This is to say that we are more receptive to training in our preferred element.

    Theorist

    These individuals like the theory behind things. They need to draw upon concepts and facts to fully engage with learning. They prefer to be challenged intellectually by information and create their own theory or conclusions.

    Methods of Learning

    • Models
    • Quotes
    • Facts
    • Statistics
    • Theories
    • Background Information

    Reflector

    These people like to learn by watching others. They prefer a back-seat role where they can see what others are doing. They like to be at the edge of activities to observe, this allows them to collect multiple pieces of data and draw their own conclusions from watching activities from different perspectives.

    Methods of Learning

    • Self-analysis
    • Observation
    • Feedback
    • Coaching

    Activist

    These learners like to be thrown into the deep end. They love to be put straight into activities. They have an open-minded approach and are open to new experiences and different ways of working. They often find success in crisis situations.

    Methods of Learning

    • Problem Solving
    • Puzzles
    • Role play
    • Group Activities

    Pragmatist

    Pragmatists need to see how things work in the real world. They find it hard to relate to activities that are not true to life. They constantly seek an opportunity to put what they are learning into practise to see if it holds up. They focus on outputs and implementation.

    Methods of Learning

    • Problem Solving
    • Ability to test the training
    • Case Studies
    • Discussion

    Using learning styles to facilitate effective learning

    Effective learning is the result of identifying what learning style suits an individual and allowing them to learn in that way. There are many free online Learning Style Questionnaires. It would be beneficial before starting any training within the organisation to discover how your employees learn the most efficiently. The Learning Styles are a very good indicator for how well employees will respond to certain training methods. Despite this, just because they have a preference does not mean they are incapable of learning through other methods. When conducting training, the focus should always be on the training and trying to effectively deliver it to employees. Sometimes training cannot be delivered in a way that some employees will enjoy that is just a fact of life. But, for the most effective learning it is beneficial to try and alternate learning styles.

    What is a Learning Culture and why is it important?

    One of the best and most efficient ways an organisation of any size can get ahead of its competition is by creating a learning culture.

    Working within an SME is all about trying to find that competitive edge. There is a need to continually innovate and be one step ahead of the ‘big boys’. A learning culture, if correctly implemented and carried out effectively, can result in your organisation moving to the next level.

    What is a learning culture?

    It is important to understand what a learning culture is before trying to implement one.  A learning culture can be achieved by embracing the ethos of learning as a continual process, where it is understood that learning opportunities happen at every stage of an employee’s journey within the organisation. A learning culture needs an agreed set of practices, processes or conventions. The aim of these conventions is to help the people within the organisation learn continuously. All barriers that could potential stop an individual from learning and developing are removed to help create an environment in which learning is at the core.

    The differences between a learning culture and training and development

    Some may suggest that a learning culture isn’t any different to that of an organisation that provides regular training. However, the subtle differences between a learning environment and that of an organisation that simply focuses on training can result in large changes to the whole organisation. A few examples of the differences are below:

    Who leads the training or learning

    Within a training environment a specific trainer will come into the organisation and train the employees in a specific area. However, within a learning environment the learning is lead by the individual employee. The employee should be able to understand the areas in which they need to improve or receive coaching and therefore they lead their learning.

    How and when learning takes place

    Within a training culture the emphasis is on specific workshops or courses which take place at scheduled times throughout the year. However, a learning culture views learning as a continuous effort, for example, through coaching, mentoring and social interaction.

    The ‘carrot’ or the ‘stick’

    In many organisations, training acts as the ‘stick’, occurring as a result of employees not meeting required outcomes through lack of skills or knowledge. Training in this context is seen similarly to punishment. Within a learning culture the learning is not a result of poor performance but a ‘carrot’ to encourage personal development through a continuous process.

    Knowledge sharing

    The training culture is often centred around isolation. Different departments are often kept away from one another. This results in some knowledge being warehoused by one department and depriving others of what could be valuable information. However, within a learning culture the emphasis is on collaborative learning. Ideas are shared, not just with other employees but across areas or departments to the benefit of the whole organisation.

    What are the benefits of implementing a Learning Culture?

    1. Increased efficiency and productivity
    2. Increased employee engagement resulting in decreased employee turnover
    3. The organisation and its people are better able to react to change
    4. There is an increase in innovation
    5. Increased problem-solving ability within the organisation

    How to create a learning environment

    There are a few different tactics a manager can implement within their organisation to help it to develop a learning culture:

    • The first step is for the leader(s) of the organisation to commit to the ethos that learning is a continuous process and not one that can be set for a specific time. Therefore, they should treat learning as a resource to be used. This is the mindset needed before starting to create a learning environment.
    • The next step is to introduce the aspects of coaching and mentoring to senior management roles, setting out a plan to coach and mentor the employees that report to them. Some managers may need development themselves in these skills, which only highlights the importance of the learning environment from top to bottom.
    • The employee should then be encouraged to create their own personal development plan to ensure their learning and development needs are noted, understood and followed through. If an organisation is committed to developing a learning culture it must be mandatory for employees to create these plans.
    • It is imperative that once a new skill has been learnt that the organisation recognises and celebrates the achievement, for example, when an employee successfully masters a skill they were being coached on. It does not matter how they have learnt but what matters is that learning is celebrated and rewarded.
    • Regular feedback within a learning culture is very important. There are two main areas of feedback that are vital for the creation of a learning environment. Firstly, feedback from the manager to the employee that they directly manage, where the manager can suggest areas of their work which they could benefit from developing and improving on. Secondly, when the employee has begun to work on identified development areas, the employee should give feedback on whether the specific method of learning they are doing is helping them. This will help the manager be better informed for future development through the identification of preferred learning styles. In addition, the employee should give feedback on what, if anything, they have gained from the learning activity. This needs to be constantly assessed as to whether the investment in learning is worthwhile to both the employee and the organisation.
    • Developing blended learning methods. Not all employees learn in the same manner, some learn best in training courses, others prefer a hands-on approach, whereas other may prefer to learn by being coached. Read our blog about alternatives to training courses.

    Are Traditional training courses still needed with a learning environment?

    There is always going to be a need for training courses in the traditional sense. Training courses have improved and changed over the years and can often be extremely beneficial. Training courses are sometimes the best methods in which specific learning can take place. Within a learning culture, training courses are one of many tools to be utilised without becoming the main focus of the organisation’s learning and development plan.