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How to get higher response rates from your staff survey

04 Nov 2014
UPP undertook its first staff survey in July 2011 and has continued every year since. They have been incredibly successful in obtaining high response rates, employing a number of tactics to ensure staff are aware of the survey and the benefits of completing it.

University Partnerships Programme (UPP) undertook its first staff survey in July 2011 and has continued every year since. It uses IBP’s e-Survey platform to deliver questions direct to employees, across the business, via the internet.

UPP has been incredibly successful in obtaining high response rates, increasing each year. Mirka Wojnar, Learning & Development Manager at UPP explains “In year one we achieved 60% completion rates, and this has risen every year. Last year over 72% of staff completed the survey and we believe this shows our staff recognise the importance of the survey.”

UPP employs a number of tactics to ensure staff are aware of the survey and the benefits of completing it. Business managers receive posters to display locally and are encouraged to brief their staff on the process and the benefits. Before the survey goes live, the UPP team send out a round up of last year’s survey results and highlight actions and outcomes to all teams.

Billy Sutch, Business Standards Manager at UPP comments “We’re constantly amazed at the initiatives that each business manager comes up with to help employees complete the survey. We have separate workstations, schedules and even tea and biscuits set up to ensure employees have the time and access to the survey. We try to insert a level of competition and regularly send out updates on completion numbers by area and region. As an additional incentive we make a £1 donation to the Prince’s Trust, our corporate charity, for every completed survey we receive.”

 

Download the full UPP e-Survey Case Study

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